Some Job Seekers Pursue, While Other Job Seekers Are Pursued
There are many different ways to seek new opportunities but all of them will fall into one of two categories: to pursue or to be pursued. A job seeker that is pursuing is the person that is out beating the bushes looking for the next opportunity.
The pursuers are targeting employers, sending resumes, filling out applications, searching job boards, networking and making contacts, responding to want ads, etc. They are working to find that next opportunity.
The second category are the pursued. Those are people like Lee Iaccoca in the 1980s, when Chrysler was looking for someone to save the company. Iaccoca’s performance record with Ford made him not only a logical, but a great choice. Iaccoca was the father of the Mustang and that innovative mind was just what Chrysler needed; a person with talent and vision. Iaccoca was pursued by Chrysler.
This is what today’s job seeker should be looking to accomplish with their career.
- What have you done in your past that you can do in your future to make people seek you?
- How are you presenting your skills and abilities?
The pursued have a brand and a reputation that is known by some or even many. The more that know your brand the greater your appeal and the greater your opportunities.
Develop Your Brand
Success requires that you develop, build, and promote your brand. Do you have a brand? What is your brand? How can you promote your brand?
These are important questions that you must be able to answer and then act upon. What can you do to establish your expertise and gain the visibility necessary to promote your brand?
Developing your brand requires that you have visibility. In the past this was often difficult to accomplish. There were limited places where you could promote and there was tremendous competition to get your information placed. Today that has all changed.
With the advent of Social Networking. Blogs, and other Internet capabilities; you can get your word out. There are numerous outlets (magazines, ezines, blogs, websites, etc.) where you can gain tremendous visibility and credibility. These outlets suffer constantly from the lack of quality information and ideas. They are experiencing increasing competition for materials and therefore they are always looking for new material and differing perspectives. If you want to get the recognition; the possibilities are unlimited.
Are you pursuing or being pursued? Most job seekers fall into the category of pursuing; what can you do to change yourself from pursuing to being pursued?