Are You Telling People You Are Desperate?

Does Your Resume and Profile Cry Desperation?

I see many resumes and especially on-line profiles crying out in desperation for someone to help. These people need a job and it just isn’t happening, but the problem is they are more interested in someone helping them versus their helping themselves. If you want someone to help; you must give them something so they can help!

Think of the movie, “Jerry Maguire”, with Tom Cruise and Cuba Gooding, Jr. The part where the Cruise character says to the Gooding character, “You want me to help you, then help me help you!” The Gooding character wants a new football contract but is so caught up in himself, he doesn’t bring anything to the table for the Cruise character to use as justification for the new contract.

The people you reach out to must be able to connect the dots between you and the opportunities they see. Simply saying you need a job only tells a story of desperation. Telling your connections the skills you have to offer and how you have applied those skills gives your connections the information they need to work with on your behalf.

What Did You Do in the War Daddy?

In 1966 a movie came out titled “What Did You Do in the War Daddy?”, it was a comedy with James Coburn.

The title makes me think back to my time in the Air Force. The Air Force how exciting! When my kids would ask me about what I did they would have these visions of my piloting an airplane, flying high over enemy territory (I was in during Vietnam), being in a dogfight, etc. All exciting visuals from what they have seen on TV and with my younger kids what they see in video games. Was it that exciting for me? Nope, but my answer has always been I flew a desk. My answer was in jest, but the simple statement “I flew” would resonate and fortunately they didn’t picture a flying desk.

Today I reflect on the movie title much differently; I do it relative to what people put in their resumes and profiles and when I read I’m looking for the answer to the question: What did you do in your previous life? If the resume or profile cannot quickly tell me; I lose interest and move to the next always looking for the resume or profile which answers this question.

My question to you is: What Did You Do in the War or, in this case, Your Previous Life?

Is Your Resume or Profile Telling Your Story?

Recruiters and hiring managers want to read and then ideally hear what you have accomplished! They don’t want to simply read about your skills, they want to know how you put those skills to work. They want to know how those skills benefited you and the companies where you worked.

My story: I enjoy researching and analyzing information. On one engagement the client had a vendor support agreement for their computer equipment. One day I decided to review the charges and found they were being over charged hundreds of dollars each month. Additionally I was able to go back and challenge charges over the life of the agreement recovering over 12% of their total billings.

When you can relate your skills to a story of how you used those skills it drives home the point and the value. I’ve referred in other posts to the old adage facts tell and stories sell. You can tell your resume and profile readers all day about your skills but until you demonstrate how you use those skills; the message does not stick and you want stickiness.

Apply the KFC Approach to Your Resume and Profile

Nicholas Boothman in his book, “How to Connect in Business in 90 Seconds or Less”, he presents the KFC concept.

K= Know what you want;
F = Find out what you are getting; and
C = Change what you are doing until you get what you want!

This is a very simple concept but one few people use, especially when it comes to their career.

Your Stories Will Set You Apart from Your Competition

In light of what Boothman says with the KFC approach, look at your career. Can you pass his test and answer each of those statements? If not, it is time to reassess your situation. If you have answers you can put the KFC approach to use in your career and change what you are doing so you will get what you want!

First know what you want for the next phase in your career and the relevant skills necessary to succeed. Identify how your skills match and write a story for each skill.

Do you want to make a difference in how your resume or on-line profile is received? Tell stories describing how you have put your skills, your education, your intuition or your experience to work and made a difference. It will matter!

Don’t just tell what you can do, show what you have done!

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My name is Tom Staskiewicz and my goal is to help everyone do a little better, get a little further and reach the success they are destined to achieve! Whatever I can do to help you or anyone to move forward in reaching your goals; I’m all for it.

Check out our career site at http://toyourcareersuccess.com and sign up for our newsletter of career tips and ideas for job seekers, small and medium business owners, self-employed individuals, contractors, consultants or whatever; anyone wanting to move their career forward!

Are You Afraid of Networking?

The Networking Challenge

I wrote Networking May Be Right Up There with the Fear of Speaking article in another of my blogs and thought you might find it interesting.

Networking can be a challenging and slippery slope, especially for the job seeker. As a job seeker you encounter the “no” answer when you apply for jobs which leads you to avoiding other situations where the answer may be no.

Getting “hung up” on no; is a problem that stands in the way of your success in getting a new job and moving forward. You cannot take the no answer as rejection, because it will stop you in your tracks.

What Does NO Mean?

No does not mean no, it simply means that this particular route may be blocked and that you need to take an alternative route. When you have a goal (which is imperative), you must always keep your eye on that goal. You may have to take alternative routes, but you can never allow yourself to lose sight of your goal.

One of the keys to goals is not to picture the goal, but to picture yourself from the goal. When you picture yourself from the goal you strengthen your desire and commitment.

Job Search – What Are You Made Of?

Are You a Survivor?

I recently finished listening to “The Survivor’s Club” by Ben Sherwood. This should be mandatory reading for anyone that is unemployed or under employed and looking for work!

The book is not about employment and there is nothing in it employment related; it is simply stories about survival against the greatest of odds. Some of the important characteristics that are made by all of the survivor stories include:

Faith
Courage
Commitment
Determination

As I listened to these stories the parallels that can be drawn to the challenges faced by job seekers is easy to see.

Faith

Job seekers must have faith and know that the right job is out there for them. So many job seekers are susceptible to the negative thoughts of their own and others; that they forget about the importance of faith. Whether that faith is placed in a supreme being or faith in themselves is irrelevant. Faith is a critical characteristic necessary to overcome the influence of the negatives.

Courage

The unemployed and under employed must remain courageous throughout their ordeal. Yes, I said ordeal, because that is just what it is. Finding that next opportunity is a challenge and especially in this job market. Regardless of what they say in Washington and elsewhere about things improving; if you are out of work or under employed – you just do not see what they are seeing.

It takes courage to maintain your faith and your persistence, but you absolutely have no choice. Courage can help you stay positive and committed; which you must. Without these traits prospective employers and recruiters may see through the veneer and realize that you are desperate. Employers do not want desperate employees; they want people that are in control and will be productive.

Commitment

Are you committed to your job seeking process? I mean are you really committed to the process? Many job seekers profess to be committed but when “push comes to shove” it is a half-hearted commitment. Where are you in the process?

One of the first things that you must be ready to do is to change. No, not change someone else, but to change yourself. What is your mindset when it comes to describing yourself?

Do you see yourself as someone that changes as necessary or are you set in your ways?

Do you see yourself as possessing a set of skills or do you see yourself as the job title you previously held?

Do you see yourself as someone willing to learn new things or as someone who is too old to learn?

Do you see yourself as someone with too little experience or someone willing to work to gain experience?

Commitment says that you have moved past these self-limiting beliefs and that you are ready to progress. To progress in your career and job search requires that you have a willingness and desire to change. Without change you cannot progress; in fact, you cannot even tread water. Without change you will drift with the current and it will take you over the waterfall, through the rapids, or out to see. When you drift you are powerless to control your destiny.

Determination

A successful job search requires determination that will see you through any setbacks or negativity. If you do not get the job, there is a reason. You may not agree, you may strongly disagree; but if you cannot put it behind you – you cannot progress.

Progression is they key and to progress you must move all of the negatives, your own or those of others, out of your way. You must have a strong belief in yourself, you must love yourself, you must be willing to continue moving forward, in spite of the negatives.

If you have people that are telling you that you cannot do it, that you are ridiculous to think you can do it, and any of the other negatives; get rid of them! You do not need that in your life. If they cannot pick up on your vision and support you in your efforts; what good are they? Some will say you need a dose of reality; maybe so, just not their reality. Do not let others put the box around you and do not box yourself in.

Commitment says that you will not allow yourself to be boxed in by yourself or anyone else. You are committed to making it through to your desired goal.

Using LinkedIn to Have the Job Find You

Using LinkedIn in Your Job Search

The first question that you must answer is: are you trying to find a job or are you trying to be found? Put another way are you pursuing an opportunity or do you want the opportunity pursuing you.

There is a huge difference in the success you will achieve if others are pursuing you. If you are being pursued it means that you have created a brand, that people know you by what you have done and are capable of doing. You are recognized for the value that you offer. Is this important? Absolutely, you want to be in the driver’s seat!

So You Want To Be Found

Obviously you are in a much stronger bargaining position if the employer has done the search and is now pursuing you. To me, this is the situation I prefer.

Wanting to be found, however, requires that you have the right mindset. You must not only feel that you are worthy of being sought after, but you must believe that you deserve to be sought after. You must also have the experience to back it up.

To be the object of the search a person must have a very strong profile. You must understand the skills and abilities that you possess. These aren’t the ones that you think you possess, but the ones that others believe you possess.

Descriptors Others Attribute to You

Developing this list requires you contact former co-workers, managers, customers, subordinates, vendors, and others with whom you have interacted and ask them for an honest assessment of your skills and abilities. Ideally they will include examples of situations where you displayed the skills and abilities that they identify. Assemble the list and look for the recurring theme in the lists. Obviously the more lists that you have the better picture you can develop.

Next research advertised jobs based upon the skills and abilities that you have compiled from the above exercise. Find out what job titles are associated and what additional skills are desired. Check your lists and see how the assessments you received can compliment these additional desired skills.

Use the Google SEO tool to find out the frequency the skills on your list are used as search criteria and factor that into your choices.

Develop Your List of Keywords

Once you have completed these tasks build your profile to include these keywords. Seed these words, as appropriate, in your prior work experience, your professional headline, your summary, and your interests. Ask the people that provided you with your skills inventory to write recommendations that include these words as well.

To get the best attention, not necessarily the most attention, you want to be very focused in your process. Employers like to know what they are getting and where they will be able to use your talents. There is nothing more frustrating to an employer than to have someone say “I will do anything”; most businesses do not have “anything” jobs.

If you are pursuing the job and doing the looking you still want to have a detailed understanding of what skills and abilities people attribute to you. Build your profile around those skills and abilities. Again do the Google search to see which skills or abilities were desired by the most prospective employers.

Your resume must showcase these same talents; consistency is important. Do not make your resume a duplicate of your profile; instead your profile is your opportunity to expand on the resume and tell more details of your story. It is critical that resumes and on-line profiles tell your story. People like reading stories; they don’t want to simply have a bunch of facts shoved at them. Ideally they want the story that bears out the facts.

Use LinkedIn to search for the key skills and abilities that you possess to see who and what job titles were unearthed. Continue doing searches on the key skills and abilities, but also do searches on the job titles that you uncover.

Study the profiles of the individuals that you find with positions that had appeal to you and assess those profiles compared to yours to see how you could improve.

We are never perfect; we can always improve; but we don’t want that improvement process to cloud our true objective of getting a job.

Job Seekers – To Pursue or Be Pursued

Some Job Seekers Pursue, While Other Job Seekers Are Pursued

There are many different ways to seek new opportunities but all of them will fall into one of two categories: to pursue or to be pursued. A job seeker that is pursuing is the person that is out beating the bushes looking for the next opportunity.

The pursuers are targeting employers, sending resumes, filling out applications, searching job boards, networking and making contacts, responding to want ads, etc. They are working to find that next opportunity.

The Pursued

The second category are the pursued. Those are people like Lee Iaccoca in the 1980s, when Chrysler was looking for someone to save the company. Iaccoca’s performance record with Ford made him not only a logical, but a great choice. Iaccoca was the father of the Mustang and that innovative mind was just what Chrysler needed; a person with talent and vision. Iaccoca was pursued by Chrysler.

This is what today’s job seeker should be looking to accomplish with their career.

What have you done in your past that you can do in your future to make people seek you?
How are you presenting your skills and abilities?

The pursued have a brand and a reputation that is known by some or even many. The more that know your brand the greater your appeal and the greater your opportunities.

Develop Your Brand

Success requires that you develop, build, and promote your brand. Do you have a brand? What is your brand? How can you promote your brand?

These are important questions that you must be able to answer and then act upon. What can you do to establish your expertise and gain the visibility necessary to promote your brand?

Developing your brand requires that you have visibility. In the past this was often difficult to accomplish. There were limited places where you could promote and there was tremendous competition to get your information placed. Today that has all changed.

With the advent of Social Networking. Blogs, and other Internet capabilities; you can get your word out. There are numerous outlets (magazines, ezines, blogs, websites, etc.) where you can gain tremendous visibility and credibility. These outlets suffer constantly from the lack of quality information and ideas. They are experiencing increasing competition for materials and therefore they are always looking for new material and differing perspectives. If you want to get the recognition; the possibilities are unlimited.

Are you pursuing or being pursued? Most job seekers fall into the category of pursuing; what can you do to change yourself from pursuing to being pursued?

Is Thinking Out of the Box the Correct Advice?

Maybe Thinking Out of the Box Is All Wrong

I just finished reading “The Age of the Unthinkable” by Joshua Ramo and it has made me reflect on this topic. It is a great book and I highly recommend it.

We hear frequently about the idea of thinking outside the box and I’ve come to realize that maybe outside the box is not the correct term. In the book Ramo uses the example of a picture. Many pictures have a foreground object and then the background. Since reading the book; I now look at the foreground object as my current job and the background as my skills that put me in that position.

Your Job May Be Obsolete, But That Does Not Mean That You Are Obsolete

When a current job disappears, I mean becomes obsolete; if we are focused on the foreground then we have become obsolete as well. But if we look at the background as our skills, abilities, and talents that put us into the job we will see that we have many things working in our favor to continue moving us forward.

Personal Experience

When I discuss issues pertaining to job searches; I speak from experience. I have had numerous occasions over the past fifteen years where I have had to search for a job. Sometimes it was because a contract ended, sometimes it just was not the right fit, and sometimes I was too honest and people did not like it. Whatever the reason I have experienced many of the same situations as you. I have walked into the office and been told that today was my last day on more than one occasion. No preparation, no advance notice, nothing, just you are done.

Here’s an example; I’m in IT and after 9/11 my projects which were all new infrastructures, just dried up. I had been working for a local firm for a couple of years and things were going well. 9/11 changed all that and their business just came to a standstill. I was a contractor and they had to cut costs immediately. I was expendable and quickly out of work. They told me to come back after the first of the year and see where things stood. They did not pick up and eventually the operation shut down. Although not permanently obsolete it was devastating enough to be a challenge.

I lamented and mourned and went through months of not moving forward. Finally I stepped back and looked at all the things I had done (the background of my picture) and realized that, although I was not an IT security expert, I had over 20 years of IT security experience. I had grown up with IT security from four letter passwords to what it was at the time.

Restructure Yourself Based Upon What Made You What You Were; Not For What You Were

I restructured my resume to focus on this experience and lo and behold I found a job. Everything I needed was in the box, I just had to get past the foreground picture to find it.

We do not need to go off the deep end, we just need to be willing to look beyond the obvious.

Do You Know What Your On-Line Presence Says About You

Your Internet Presence

Virtually everyone today has an Internet presence. If for some reason you do not; you will attract as much attention as you would with a poor Internet presence. What story does your Internet presence tell people?

Have you ever taken the time to Google your name, enter it on Yahoo, or Bing? You must do this; you must know what is on the Internet pertaining to you! Go to Google.com and type in your name, press the enter key, and see what comes up. Are you happy with the result? Are you seeing, and therefore a recruiter or hiring manager seeing, what you would like them to see?

What Is Unacceptable Information

Things that are unacceptable include:

Pictures that show you in compromising situations.
Inappropriate language or posting from you or your friends.
Pictures or stories that include you in illegal activities, even as basic as under age drinking.
Discussions and stories that are derogatory to you or others.
Negative comments you have made about employers, businesses, other people
Negative comments about teachers, managers, supervisors, and other authority figures.
Insulting or disparaging comments about friends and associates.

Any of these items can be the negative that causes the recruiter or hiring manager to reject you as an employee. This is not discrimination, this is just business. Businesses cannot afford to hire employees that may bring discredit on the business, negative attention, or other adverse effects.

What employees and prospective employees bring to the business can be critical to the business success. You, as an employee, must bring positives; not negatives.

How Do You Clean Up Your On-Line Presence?

Cleaning up your on-line presence starts with your Social Networking. You need to remove any photos or information that is negative. If you started the discussion, you can delete the entire discussion. If you commented on a discussion, you can remove your comments. If you have friends or connections that are offensive you can unfriend or remove them.

Take the offensive information out of your on-line presence and do it now!

What If Your Removal Offends Your Friend or Friends

If the postings of friends and connections is negative, you can ask them to change their behavior because it jeopardizes your opportunities. If they are unwilling to help you, then they truly are not very good friends and you are probably better off without them.

If you are serious about having a good on-line reputation, then you must think of yourself first and make the necessary choices. Obviously your goal is not to hurt others or their feelings, but it is to ensure that you are presented in a positive light.

After the Clean Up

Once you have cleaned up those things that you can; what is left? If you still have negative or derogatory information, what can you do to eliminate or at least mitigate the impact.

One way is to create positive Internet articles related to you. Participate in events or organizations that generate positive information and get involved. Join organization boards, involve yourself in civic activities, write your own blog articles, comment on popular blogs and leave your name, join LinkedIn, Facebook, and other Social Networking sites that receive high search engine rankings. Build your connections and friends lists which will raise your rankings. Create a Google Profile, put positive postings and videos on YouTube.

If you have many negatives associated with a Social Networking profile, delete the profile and start over.

What If the Negatives Are from Someone with the Same Name?

If you are being haunted by someone with the same name that has negative information; do not despair, you can address that as well.

Some of the steps you can take include:

Post a consistent professional picture with all of your profiles.
Use your middle initial, middle name, maiden name, nickname, or something else that will differentiate you.
Create an Internet Gravatar (picture) that can be used for postings on sites where you cannot add your picture.
Change your reference on your sites to a consistent name. Use the username function on Facebook, the change profile name on LinkedIn, Twitter, etc., to capture your identity. Choose a name combination that no one else is using.
Cut, purge, erase, delete, replace, create, post, comment, participate, and do any other positive things you can to recreate your on-line profile in a positive manner.

The Value of Your LinkedIn Connections

The Value of Your LinkedIn Connections.

Here are four ideas that you can put to use immediately to make LinkedIn work for you.

The use of keywords in your profile, job titles, summary, current position, etc are key to great search results. Make those keywords consistent as long as they do not change the accuracy of your profile. If you were an IT Security Consultant; you should try to avoid having other entries as an IT Security Project Manager. The repetitiveness of the keywords will raise your Search Ranking and therefore your placement in the results. Read my Blog Post The Value of Using Keywords in Your LinkedIn Profile.

Build your connections – when you add LinkedIn connections you are increasing your sphere of influence. Your LinkedIn connections are just the tip of the iceberg; you know the part that is out of the water. As with icebergs, the strength lies in the part that you cannot see. If you have 100 of your own connections you are connected to a several thousand below the water line.

LinkedIn’s search capabilities are an untapped resource for most job seekers. For a simple experiment go to the search box, pull down and select companies, and click search. I guarantee you will be amazed at the number of companies that come up. You will only see those where you have contacts of current or previous employees. Next select a company and look at the details. You will find the names and level of contact for each of those companies. You can also find the open positions within that company.

For the companies that you have targeted; look at the profiles of current employees and find out the groups they have joined. Join the groups and be an active participant so your name has the opportunity to get in front of the current employees. If you see something in the news about that company; you can use this group connection as a means to reach out to the individuals and share what you have learned. Just because they work for the company does not mean they hear all the news. A good way to get the latest is by setting up a Google alert on the company and even key employees.

Stay tuned for more ideas on how you can use LinkedIn or other Social Networking sites to enhance your job search.

Avoid LinkedIn Mistakes by Doing the Following

Do Not Waste Your LinkedIn Presence

I recently read an article on the 13 LinkedIn Mistakes You Should Avoid by Suzanne Vara.

In her posting Suzanne reinforces points that I have made regarding the importance of your LinkedIn Profile.

I am adding my additional commentary on Suzanne’s points.

You must personalize your profile using the profile edit capability and changing the default URL.
Identify your personal and company websites with the specific name, do not use the defaults of “My Company” and “My Website”.
Do not flag your profile as private, unless you really do not want to be found. You should have a public profile that can be found by the Search Engines.
Join Groups – this is the way to reach your target community. You can join a maximum of 50 groups, but sub-groups do not count toward that maximum.
Participate in group discussions – Groups are your opportunity to establish yourself as an expert and to spread your sphere of influence. The more people that you reach the greater your chance of accomplishing your goals.
Ask and Answer Questions – Your goal should be to again establish yourself as an expert and as someone that recognizes that you do not know it all and others can help. Graciously give and receive.
Do not link every tweet. This is a hard one, because you want to give your connections a complete picture of yourself, but because this is a business community you want to keep somewhat of a business focus. Connect to your Twitter account and if you want your status on LinkedIn add #in to the end of the Tweet.
Connect to your company page – If your CURRENT COMPANY does not have a page you can create one. The caveat here is to use the OFFICIAL name that other employees will use. You cannot create a company page for a company where you no longer work.
Create a complete profile that tells your story. Make sure you add your picture so people finding your profile will know that it is you. You do not want your brand scarred because you failed to differentiate and somebody less reputable was associated with your brand.
LinkedIn is for connecting; not blatant selling. Do not turn people off with an immediate sales pitch. This is where discussions and Q&A are so important. When you have a solution that will help with a problem; then the selling can start.
Keep your status current. Do not let it sit idle for months on end. That practice shows that you are not involved or committed to LinkedIn.
When you start a conversation and someone comments; you must comment in return. Do not leave your participants hanging waiting for a reply.
Give recommendations and once given you may ask for recommendations. Make sure that the recommendations you give are relevant and help to tell the individual’s story. “Jack is a great guy and you will be lucky to have him in your organization” is not a powerful recommendation. Tell people what Jack accomplished so they can get an accurate picture of Jack. Also, give Jack a chance to comment and request changes to your recommendation. You do not want the recommendation to become a fabrication, but you do want to work with Jack; so he will be willing to work with you on your recommendation.

My Additions to Suzanne’s List

Increase the value of your network – “Weak” connections constitute the primary value of your network. Yes, your first level connections are valuable, but the real value are the connections belonging to your first and second level connections.
The use of keywords in your profile, job titles, summary, current position, etc are key to great search results. Make those keywords consistent as long as they do not change the accuracy of your profile. If you were an IT Security Consultant; you should try to avoid having other entries as an IT Security Project Manager. The repetitiveness of the keywords will raise your Search Ranking and therefore your placement in the results.
Suzanne pointed out that you have a limit that you can only join 50 groups (again not including sub-groups). Considering that limit do not waste your group options. If a group is not actively discussing topics and contributing information; find another group! Belonging to an inactive group will not build your brand or increase your sphere of influence.
Create your own groups; as the group owner you have more opportunities to communicate and increase your sphere of influence. Make sure, however, that your group is active by your own and other’s posts.
If you attempt to join a group and it takes an eternity for approval; do not waste your time. Find another group or start your own group on the same topic.

Read Suzanne’s post for her perspectives on the subject.

Email Tom and visit UP^PROACH to receive more Social Networking tips for businesses and job seekers.

Resumes with Impact

A Blog from Tom Staskiewicz

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